Moo’d Ice cream

Moo’d is our exclusive ice cream brand that is now available in over 200 SuperValu and Centra stores across the island of Ireland. Moo’d is a youthful and fun brand, which has its roots in the local Irish dairy industry, made by a family-run business in Cavan.

It appeals to millennials with Italian gelato ingredients and flavours. Alongside the popular menu of ice cream cones, tubs, ‘whirlies’, sundaes and milkshakes, this year we launched new take-home packs in three flavours.